The use of tablets in pharmaceutical marketing is booming.  In the last 6 months we have rolled out iPads with bespoke content for 3 of our biggest clients.  In total:

• 185 iPads
• 16 countries
• 16 languages

We continue to support them - regularly providing content updates and maintenance for our clients.

So if you want to make the most of your iPad solutions, remember our 5 golden rules;

1.    Think how it will be used

Ideally, talk with some people who will be using the app – your sales staff and end customers alike – to see what works for them.  You may love animated graphs and pages that build slowly and beautifully, but many users will find such features distracting.  If you carry on regardless, your reps and customers may end up skipping over some of the most important content.

2.    Think exponentially

When rolling out iPad content across several brands, countries and languages planning is vital.  The smallest of changes late in the project becomes time-consuming and expensive to apply across all versions.  Careful planning means you spend less time on revisions and more time on making your app exceptional.

3.    Think about training

Although iPads are remarkably usable ‘out of the box’, it is essential that your sales force is trained to use them effectively.  A poorly executed iPad detail will leave a customer feeling confused and annoyed.

4.    Think about capturing data

The only way you’ll know your iPad project is a success, is by tracking it.  All interactions can be monitored so you can learn which of your messages carry most meaning and impact.  Link what you are measuring directly back to your project’s SMART objectives and you will clearly know just how effective your solution has been.

5.    Think beyond PowerPoint slides

It is easy to default to replicate PowerPoint slides in an iPad app.  It’s what you’re familiar with and such slides have often already been approved. But slides on an iPad are not much better than slides on a laptop.  Instead, use the tablet’s unique features to make a detail interactive, memorable and measurable.

If you’d like to find out more about implementing iPads in the field, please contact us.

The language used to describe digital can be difficult to understand.  Clicks, swipes, taps, holds, nudges, pinches, spreads, flicks, snaps, states, drags, drops, hovers, mouse overs, overlays and underlays – they can be hard to picture let alone approve as your agency talks you through their concept.

Instead of relying on words that may mean very little to you, we show you simple, interactive prototypes very early on.  This means we:

• Clarify the details
• Minimise risk
• Reduce waste

Most importantly, having a prototype of a website or app makes it easier for you to talk about your digital campaign with your stakeholders and users.  As a result, together we deliver something that works for both your business and your customers.

“Having a working prototype to experience and share very early on, brought our project to life.  It has generated enthusiasm and new ideas amongst the team and provided real clarity to the project.”

Bily Kuo, Mundipharma International.

If you’d like to find out more or experience the value of prototyping websites and applications for yourself, please contact us.

When you work in healthcare it is easy to lose sight of just how much impact symptoms and subsequent treatments have on patients’ quality of life.

When Mundipharma asked us to visualise the findings of their ground-breaking PainSTORY study (Pain Study Tracking Ongoing Responses for a Year) we had a sneaky feeling this would turn into an award-winning campaign. 

And we were right; the PainSTORY animations scooped one silver and five bronze awards at last months’ IPA awards.  But more importantly, they are being shown around the world, working to remind clinicians just how impactful chronic pain can be, and support patients to understand they are not alone.

If you’d like to see more of the animations that feature in this PainSTORY campaign, or understand how we can help you improve the level of engagement achieved with your key audiences please contact us