Big Pink’s recent advertising campaign for Betesil just got a top marks and a rave review in this month’s issue of Pharmaceutical Marketing. We are very pleased, and would like to thank Justin Earl Creative Director at Seven Stones for his flattering review. You can read more about this campaign here.

You can visit the Pharmaceutical Marketing website here.

New digital healthcare communications agency Big Pink opens for business on October 5th in Sydney Australia.

Big Pink has been operating successfully in the UK for over 18 years, specialising in multi-award winning digital work for blue chip pharmaceutical companies in the last decade.

The new base in North Sydney will be headed by managing director Richard Smith, former new media director at Huntsworth Health, and client services director Tsumi Smith, both coming home to Australia after 2 years developing digital projects in the UK and Europe. Their extensive experience of Australian pharma,  coupled with the digital strategy experience gained in Europe will help them to develop the huge potential of the Asia Pacific digital healthcare and pharmaceutical communications market.

Richard Smith: "We’ve seen the dawning of a digital revolution in pharmaceutical marketing in Europe. Our experience of the practicalities of online marketing activities means we can help our Asia Pacific clients steal a march on their competition and establish themselves as market leaders."

Wayne Page, managing director of Big Pink’s UK office says: "Big Pink firmly expects digital communications to become the mainstay of pharmaceutical and healthcare marketing strategies. The Sydney office will extend Big Pink’s global reach, as we continue in the vanguard of a transformation in the way Pharma does business."

Big Pink are proud to announce that on 1st October at The Brewery in London, we were awarded 1st prize for "Best e-learning tool for internal use". This award was for our e-learning tool called “Ekey”. Developed in the UK for GE it is now used throughout Europe to great success. Congratulations to the whole team for all their hard work on this project.

We also received three commendations for the various bits on the Lyrinel project and had nine finalist entries in total. We also had a very nice time drinking champagne and dancing the night away.