Talk transplant is a patient focused website targeting all four major solid organ transplants.

Big Pink recruited, organised and ran advisory panels of patients and healthcare professionals to ensure that the structure, content and navigation of the site suited end user needs.

Over 500 pages of information containing animations and online services, such as a healthcare diary and e-newsletter, were produced and written by Big Pink.

Two pilot phases, incorporating users from patient organisations (e.g. The National Kidney Federation) and professional healthcare organisation (British Transplant Society) were executed to user test the site prior to launch.

The site was launched at the British Transplant Games using a Satellite Cyber Café and mail shots - all executed internally by Big Pink.