After successfully piloting a small Zirtek web site in 2003, UCB Pharma commissioned Big Pink to build a brand new site for the 2004 Hay fever season. The brief was to engage users via a range of services and to take the website out to consumers in as many was as possible.

Working with the National Pollen Centre, Big Pink produced an onsite pollen forecast map updated every day from the Pollen Centre’s forecasts. The site also provided the “Pollen Alert” service – a pollen count delivered daily to registered user’s mobile phones via SMS text messaging.