Web address right

I’m sure I wrote that web address down right!?  

It doesn’t matter how good your new website is, it’ll be a complete waste of money if your primary target customers don’t know about it. And even if they do know about your site, what are you going to do if they don’t use it?

It’s a natural part of human nature to resist the new, at least at first. So expecting customers to sign up to a complicated online training program for an unusual therapy is a bit of a tall order.

Remember, every point of contact you have with your customer across your whole campaign is an opportunity to overcome objections and remove barriers.

Believe it or not, simple apathy is one of the biggest barriers.

Really? What was that address again?

Or, you could engage your customers in a more memorable and substantial way, showing them the benefits of using your site in a neat, clear mailer that also includes a pre-programmed USB insert that’ll take the customer straight to your landing page.

Not only can you set expectations for the training and drive traffic to your site, but you can also track the uptake of individual recipients. Being able to see exactly who has, or has not used the USB insert allows you to map drop off rates, and target your follow up activities much more effectively.

It might just keep your boss off your back for a bit, so you can get back to worrying about whether or not you locked the back door / forgot your anniversary / fed the cat…